Dama Digital Solutions

Dama Digital Solutions

Building Relationships Bit by Bit

About Dama Digital

Pioneering digital transformation in Ethiopia through innovative SaaS solutions

Our Story

Founded with a vision to bridge the digital divide in Ethiopia, Dama Digital Solutions has been at the forefront of technological innovation since our inception. We understand the unique challenges faced by Ethiopian businesses and have dedicated ourselves to creating solutions that are not just powerful, but locally relevant and culturally attuned.

2019

September — Founded with a mission to build digital transformation solutions for HR and business operations in Ethiopia.

2020

Launched MVP products:
Payday — Payroll Management System
Tik — Time & Attendance Management System
Secured first 3 clients before going Market
September — Reached 10+ clients

2021

Expanded product suite with Mates — Human Capital Management System

2023

MOL-UNDP Best Startups Award Winner
Successfully delivered a major project for Ethiopian Media Agency

2024

Signed a large-scale ERP Implementation Project for Addis Ababa University — CDT-Africa

2025

Expanded SaaS offerings with new business management solutions:
Elfin — Accounting & Finance System
TruFlow — Flow & Approval Management System
Stork — Inventory Management System
TruBuy — Procurement System
Started integrating AI into our products:
The Inventory System uses Machine Learning to identify items just by photos
Recruitment Feature now uses LLMs to help users with Job Description, Candidate Screening
The accounting system cross-checks transactions and provides feedback using LLM
More AI integrations are planned as we shift to AI-based SaaS ERP

Building for Ethiopia

Our journey began with a simple observation: Ethiopian businesses needed digital solutions that understood their local context, regulatory environment, and business practices. We've built our entire platform around these insights, creating tools that work seamlessly within the Ethiopian business ecosystem.

From our flagship Truwrk HR management system to comprehensive business automation suites, every product we develop is crafted with Ethiopian businesses in mind.

10,000+

Happy End Users

50+

Companies Served

10+

Products Built

5+

Years Experience

UNDP-MOL Best Startups Award Winner 2023
|Recognized Startup Excellence

Our Mission & Values

We're driven by a commitment to excellence, innovation, and the success of Ethiopian businesses

Our Mission

To empower Ethiopian businesses with cutting-edge digital solutions that drive growth, efficiency, and competitive advantage in the global marketplace.

  • Local market expertise
  • Innovation-driven development
  • Customer success focus

Our Values

Excellence

We strive for excellence in everything we do, from code quality to customer service.

Innovation

Constantly pushing boundaries to create solutions that meet evolving business needs.

Integrity

Building trust through transparent, honest relationships with our clients and partners.

Meet Our Team

Passionate professionals dedicated to transforming Ethiopian businesses through technology

Lidya Hailu

CEO & Founder

Visionary leader experienced in project managment, business strategy and software developemnt

Abenezer Meseret

Software Development Lead

Technical expert specializing in scalable architecture and cloud solutions

Israel Abraham

Head of Product

Product strategist focused on user experience and market fit

Ready to Transform Your Business?

Join hundreds of Ethiopian businesses already using our solutions to drive growth and efficiency.

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